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ART in ANATOMY centers around human anatomy, with a distinctive aesthetic and an unusual measure of elegance, not classically associated with anatomical depictions. These pieces serve multiple purposes, such as education and product promotion. Marketers, as always, are at an advantage if they offer a unique slant on a product. One of ART in Anatomy’s missions is to bring special and distinctive art of the human body into the advertising and marketing world.
Anatomy is central to everything we do, and therefore has a market for everything related to the human condition!
HOW WOULD MARKETERS USE THIS PRODUCT? Marketers can use this art to brand and advertise products, uniquely and artistically referencing the part of the body that would benefit from the product.
Anatomy holds intrigue (its machinery is infinitely complex) and has anatomical and emotional implications. We have been trying to understand anatomy ever since man and woman were invented. From the time God touched the finger of Adam, to the height of athletic achievement, and now to tissue engineering and transplantation, its force is pervasive and universal. Put simply: everybody has anatomy and everybody needs anatomy. It is in us and around us.
Markets relating to the physical body
Educational products may use the brain to indicate a place of learning and thought, a gym or dance studio may use the heart or musculoskeletal system, and an asthma pharmaceutical may use the lungs.
Markets relating to moods, emotions, or personality
Depending on the market and audience, the organs and colors carry distinct implications with historical and cultural roots. The heart in Western culture continues to be a popular representation of love, and the brain of thought and ideas and emotions. The color red often reflects passion, and the color white reflects simplicity.
In Chinese medicine, for example, the lung represents sunrise, the beginning of spring, a fragile personality who seeks justice and fairness, a reflection of a pristine environment, fresh air and majestic mountains and also associated with the color white.
Ancient Greek culture pioneered by Hippocrates defined personality traits with body fluids and organs. The four humors included blood (heart, cheerfulness), phlegm (brain, sluggishness), gallbladder (yellow bile, irritability), and spleen (black bile, melancholy).
These few examples count as only the smallest fraction of what is a vast store of rich cultural material from which marketers can develop ideas that either have direct anatomical, or else more generally cultural relationships with the physical body and its physical parts. Depending on your marketing agenda, we will take into account audience, color, style, and product to help customize the art so it powerfully communicates your message and product.
For more information or custom design contact us at: firstname.lastname@example.org
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